Sometimes, both Jaska and I are guilty of jumping into things without thinking hard about *exactly* what the project will entail. We can tell you stories about young chickens running amok while they await a completed chicken coop, sheep escaping a shoddily-built temporary enclosure, buying five ewes without a real plan …the list goes on.
To this list, we might need to add impulsively signing up to substitute at the Norwich Farmer’s Market, where we intend to vend this winter. We have pickles to sell from last year, but no sheep products are available right now. The yarn is still being spun and the lambs aren’t big enough to eat yet.
What we didn’t have prepared are some indispensable items for market: a highly visible large farm sign, labels for the pickles that meet the legal requirements for retail, a display plan…all of the items that equip us to actually sell at market. I painted our sign on Thursday night, staying up well past my farmer bedtime of 9:30-10. The next night, Jaska labeled all of the pickles with beautiful labels including our logo until the wee hours of the morning.
Our day at the market was lots of fun. We reconnected with our friend Sam from Woodcock Farm, a maker of some of the best cheese I’ve ever had. We sold a fair number of pickles and certainly met our expectations. Our pickles were priced a bit higher than some other vendors. Jaska calculated the time and materials in every jar, and we really couldn’t go any lower. I don’t know what others are doing, but I know that Jaska isn’t cutting any corners!